To build the distribution infrastructure for smart cities in Africa using WiFi technology.
To build effective monetization models that reduces the cost of the distribution layer for key stakeholders
Versecom Limited is a technology services company incorporated in 2016 with a vision to provide free wi-fi infrastructure at public locations and monetize the free service via advertisements visible on each user’s PC, Tablet or mobile phone.
In January 2017 we were awarded the contract to provide free public wi-fi on BRT Terminals by Lagos Metropolitan Area Transport Authority. We are now able to provide free internet access to 100,000 users per day from April 2017 when we successfully built the largest public wi-fi network in Africa; a 15km continuous mesh network on one of the busiest roads in Lagos (serving >1.5 million users per day).
In order to adequately monetize the free wi-fi infrastructure we also built a programmatic ad network called “GO Ads” that exclusively serves ads to the users of the service (based on advertisers demographic parameters).
Building the wi-fi mesh network opened us to other business opportunities like ‘Infrastructure as a Service’ with products like wi-fi offload and CCTV as a Service; these products share the same wi-fi infrastructure but are targeted at Telcos and surveillance-based businesses respectively.
Similar to the extension of the Free Wifi into the “Infrastructure as a Service”, we have also pioneered a new ad model that disrupts the traditional above-the-line channels using our Go Ads Ad network by partnering with owners of other advert channels to sell their inventory on a granular basis.